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Catalog and govern Amazon Athena federated queries with Amazon SageMaker Lakehouse

Catalog and govern Amazon Athena federated queries with Amazon SageMaker Lakehouse

Yesterday, we announced Amazon SageMaker Unified Studio (Preview), an integrated experience for all your data and AI and Amazon SageMaker Lakehouse to unify data – from Amazon Simple Storage Service (S3) to third-party sources such as Snowflake. We’re excited by how SageMaker Lakehouse helps break down data silos, but we also know customers don’t want … Read more

Mastering Intercultural Communication | Brafton

Mastering Intercultural Communication | Brafton

Let’s be real: Communication across cultures isn’t just about translating words; it’s about reading between the lines. Each culture has its own unspoken rules, and these subtleties can shape everything from tone to expectations in ways you might not expect. Small misunderstandings — like the level of formality in an email or a phrase you … Read more

What is It & How to Trade With It?

What is It & How to Trade With It?

Crypto trading can be a tough task. Not only will you have to face all the challenges associated with regular trading, you will also have to battle the additional volatility present in the crypto market. Reversal candlestick patterns are one of the principal tools that a trader can use. These patterns can help identify bullish … Read more

Simplify data integration with AWS Glue and zero-ETL to Amazon SageMaker Lakehouse

Simplify data integration with AWS Glue and zero-ETL to Amazon SageMaker Lakehouse

With the growing emphasis on data, organizations are constantly seeking more efficient and agile ways to integrate their data, especially from a wide variety of applications. While traditional extract, transform, and load (ETL) processes have long been a staple of data integration due to its flexibility, for common use cases such as replication and ingestion, … Read more

Mastering Narrative Strategies in the Narrative Age

Mastering Narrative Strategies in the Narrative Age

In today’s hyper-connected, information-saturated world, narratives have the power to shape perceptions, influence reputation, and define organizational culture. Frank Wolf’s The Narrative Age explores how we are living in an era where stories no longer simply entertain — collectively, they now guide, inform, and inspire action. Unlike simple storytelling, which shares isolated moments, narratives provide … Read more

Take a Deep Dive Into Demand Gen With Montserrat

Take a Deep Dive Into Demand Gen With Montserrat

While some marketers take winding paths into the industry, Montserrat Gutierrez found her direction early on and hasn’t looked back. From college to her first few jobs before Brafton, she’s always known how to use her skills for marketing excellence. First in graphic design and now as Brafton’s Marketing Specialist – Demand Generation, she blends … Read more