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How to successfully measure and report on content

How to successfully measure and report on content

How to get started with content measurement and reporting? Getting started with content measuring and reporting doesn’t have to be complicated. At Builtvisible, we begin by having kick-off calls with our clients to really understand what it is they want to achieve through their content. For instance, are they looking to increase conversations? Build brand awareness? … Read more

Small business financial planning – Infinit Accounting

Small business financial planning – Infinit Accounting

Your small business’s financial health depends on all of the cash that flows throughout your business. Without the ideal planning and management of your finances, your business can quickly enter a tailspin. With financial planning, your business can thrive by creating a solid financial base. Financial planning begins with knowing your company’s needs and budget. … Read more

Year-end tax preparation tips – Infinit Accounting

Year-end tax preparation tips – Infinit Accounting

As the tax year winds down, company owners are preparing to receive their annual taxes. Year-end tax preparation is even more crucial today, according to Renato Zanichelli, president of tax services at Grant Percy at Boston. Firms both large and small have obtained a challenging hand dealing with tax law changes that took effect April … Read more

How to Improve Site Trust Through Your Content

How to Improve Site Trust Through Your Content

What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – … Read more

Gap between cash basis and tax basis

Gap between cash basis and tax basis

Cash basis is a significant accounting concept which recognizes expenses and revenues at the moment cash is received or spent. This is different, compared, to tax-based accounting, which recognizes income in the present time the earnings are created and reports expenses if money is not received or spent. The most frequent illustration of a tax-based … Read more