With Utah’s growing reputation as a “Silicon Slopes” tech hub alternative to California, the number of technology companies in the state has skyrocketed. Cities such as Lehi and Salt Lake City are home to over 1,000 smaller startups and giants like Adobe, Microsoft, and Oracle. This vast e-commerce ecosystem means countless regional businesses need to … Read more
It’s not every day you meet someone who’s taken a career leap quite like Manuela Moreno. Today, she’s known for her ability to tackle a range of projects at Brafton as our Sales Operations Executive, but her road to the marketing industry was not a traditional one. We caught up with her to learn how … Read more
How Can I Fix ‘Not Approved’ Google Business Photos? If Google is rejecting your business photos, the issue isn’t always that pictures are misleading. Google can also flag images for quality, content, and copyright issues. Problems With Image Quality Low-quality images don’t do your business or customers any favors. Google doesn’t accept pictures that are: … Read more
It’s no secret that data privacy is one of the most prevalent qualms people have with AI. Generative AI, in particular, is trained on vast amounts of information. That’s just how it works. But when you consider that some of your data may have been used to train an AI model — without your explicit … Read more
Have you ever sent a message in a bottle? I buried one a long time ago — so if you’re ever digging holes at a campsite in northern Idaho, you might just find some of my earliest writing. That’ll be worth millions when I’m famous. (Hey, I can dream.) In a lot of ways, messages … Read more
Remember Google’s “Buy on Google” feature? It was cool and pretty innovative, but it had its flaws, which is why it struggled and ended up shutting down. If you don’t remember, the feature enabled online merchants to sell products directly from a SERP rather than requiring users to navigate to their site. It never became … Read more
Tracking your site traffic without an SEO strategy is like a road trip without a map. You might see some beautiful scenery, but you won’t know if you’re getting closer to your destination. That’s why it’s crucial to connect your digital marketing with broader business objectives. Oftentimes, that happens by boiling things down to one … Read more
Data analytics is changing at the hands of advanced AI technology. It’s undergoing a seismic shift that’s upending how businesses are used to handling valuable information. While artificial intelligence in some form or another has been handy in data analytics for some time, newer, more sophisticated models can do much more, which means modern data … Read more
There can be no sales without effective marketing efforts. Even the guy hawking Hot Nuts on the street corner needs to look credible. His signage and the gloves he wears are, in their own small way, product marketing. Marketing management is a first impression. It’s what you wear, the language you use, and the values … Read more
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results. How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy … Read more