Content Marketing

Google Search Share Slips under 90%: What Does This Mean? | Brafton January 17, 2025 Ben Crosby What Does This Mean for Marketers? Could Google’s iron grip on the search market be slipping?  For the first time since 2015, the giant’s search market share dropped below 90%, with figures landing around 89.74% in December, according … Read more

Did you know that stories can make your content much more memorable than facts alone? In today’s competitive marketing landscape, storytelling has become indispensable for brands aiming to connect with their audiences on a deeper level. Artificial intelligence is revolutionizing this process by transforming raw data into meaningful narratives. AI enables marketers to analyze vast … Read more

Search engine optimization is an $80 billion industry. Are you getting your money’s worth from your SEO content writing efforts? SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art, blending content creation with effective SEO techniques. So how do you do it right? How can you please … Read more

In 1996, Bill Gates wrote a simple phrase that has been used (and over-used) by digital marketers ever since: Content is king. He was right. Content is a crucial part of basically every online activity today. An entirely new branch of marketing was born thanks to the proliferation of the internet, and its importance to … Read more

7. Bounce Rate A low bounce rate—when visitors stick around instead of leaving after viewing one page—shows that your blog encourages visitors to stay and discover more of your site. High bounce rates could mean it’s time to focus on creating more engaging or relevant content. 8. Click-Through Rate (CTR) CTR measures how often users … Read more

A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, it’s no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine … Read more

When you’re picking the medium for your next big marketing campaign, video content is always on the table. This is true whether you’re operating in the business-to-consumer (B2C) or business-to-business (B2B) space, and no matter the size of your organization. Video marketing is versatile enough to fit any needs you might impose upon it. Once … Read more

There are rumblings about how artificial intelligence — particularly Gen AI and Google’s AI Overviews (AIO) — will impact search engine optimization. Will it ultimately help or hurt? How should you prepare for the shift, if at all? And when should you start? Just the idea of an entire set of practices that you, your … Read more

Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply, organisations must meet WCAG 2.1 AA standards, publish an accessibility statement, and conduct regular accessibility audits. Compliance … Read more

What if you could get direct insights on improving your content from Google? Good news—you can. By using Google Gemini for SEO purposes, there’s a way to identify why your content isn’t ranking and learn how to make it better than your competitors. With countless factors influencing Google’s rankings—and limited transparency about their algorithms—it’s no … Read more