How do potential clients get in touch with you when they want marketing services? This is an essential question for your business to answer. No matter how much marketing experience you bring to the table, you’ll struggle to attract customers unless you make yourself easy to find and contact. When businesses are searching for potential … Read more
Most of us are familiar with AI-detection tools — the ones that promise to tell you whether or not content was written by a human or AI. In short — and based on my experience — a majority of these web-based “tools” simply don’t work, at least not as advertised. I’ve also seen plenty of … Read more
1. Businesses that blog consistently are 13x more likely to achieve a positive ROI than those that do not If you have a limited marketing budget, know that SEO blogging is one of the most effective and cheapest ways to advertise your business online. Businesses that blog are 13 times more likely to achieve a … Read more
Are you struggling to get noticed in the digital world? Creating a solid SEO content strategy is usually the first step to turning things around. SEO (search engine optimization) boosts your website’s ranking with Google, making it easier for potential customers to find you online. It can even improve your organic CTR (click-through rate) by … Read more
3. Moz: A Beginner-Friendly Keyword Research Tool Moz is one of the most beginner-friendly keyword research tools. The Moz Keyword Explorer scores the priority of keywords based on click-through rates, difficulty and volume. You can also set your own score based on the importance of a keyword. Use Moz Keyword Explorer to search for … Read more
According to 65% of marketers, link-building is the most difficult part of search engine optimization. That’s because a successful long-term strategy carefully prioritizes backlink quality over quantity. Why is backlink quality still so important in SEO? Learn the reasons and discover how to start building links the right way. A Comparison of Backlinks: Quality vs. … Read more
When a potential customer is choosing between your brand and your competitors, what information are they using to make that choice? They might decide based on review scores or price, but that’s not all. Your brand’s values — the principles you stand for — can push buyers into making a decision. Research finds that 82% … Read more
The popularity of generative artificial intelligence (Gen AI; GenAI) is through the roof, but that certainly doesn’t mean everyone who’s using it is getting good results. With the experience I have experimenting with Gen AI tools like ChatGPT, I’d wager that most people are using it ineffectively — or at least not to its full … Read more
A marketing plan is the GPS of your business strategy — it keeps you on course, shows you the best routes and helps you avoid costly wrong turns. It’s your ultimate game plan, spelling out your marketing goals, the strategies to crush them and the resources to make it all happen. But let’s be real … Read more
Imagine scrolling through your favorite social media platform. Amidst the barrage of promotions and ads, a particular post catches your attention. It’s visually appealing and speaks directly to your interests. You pause, engage and maybe even share it. This is the power of well-crafted organic social media post writing. In today’s digital landscape, where consumers … Read more