If you’re considering investing in search engine optimization, you’ll want to know how long SEO takes to pay off. While it can typically take at least 6 months to see meaningful results when doing SEO, there are things you can try to speed up the process. Here’s what we recommend to set your website’s SEO … Read more
Common Reasons for Getting Banned on Google Google does its best to provide the world with safe and secure online conditions. Some of the common reasons people get banned from Google include: Misuse of Services: sending spam messages through Gmail or illegal file sharing through Google Drive Privacy Violations: sending other people’s sensitive information with … Read more
If you’ve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. Let’s break down why consistent, high-quality content creation is the key strategy that stands out for improving your visibility in search engine rankings like Google Search. Understanding the Algorithm Teaches You How … Read more
In a recent survey of industry professionals, a whopping 87% said content marketing was moderately to extremely effective. At the same time, many businesses believe their content strategy could be even better. The survey cited the “lack of clear goals,” “lack of budget,” and “lack of resources” as major obstacles. This guide can help you … Read more
My favorite part of every spy movie? That inevitable scene where the ultra-cool antiheroes assemble their team. Now, if you’re reading this, you’re probably not interviewing for a position as an expert lock-picker, hacker or getaway driver. (Or maybe you are. A marketing counter-intelligence team sounds pretty cool, not gonna lie.) Either way, the stakes … Read more
Writing marketing copy is a unique, specialized task that requires a blend of creativity and strategy. It’s not to be confused with newswriting, sending an email to a colleague, RFP copy or the many other types of writing a business may need to use. Crafting good marketing copy demands a specific set of copywriting skills … Read more
What makes an expert PPC specialist in the dynamic field of digital marketing? In addition to a strong grasp of keyword research and landing page design, leadership capacity and certifications like Google Ads Certification can help differentiate ideal candidates. Skilled PPC specialists are essential for creating successful PPC campaigns that drive conversions and actionable insights. … Read more
You can probably think of a lot of ways Google has made your business better, from boosting your online visibility through Google Search to driving traffic via Google Ads. But one modern headache still remains: fake Google reviews. Negative Google reviews, especially those that are fake, can significantly harm your brand reputation. They’re like party … Read more
Businesses and their marketers have been analyzing competitors for pretty much forever. Healthy competition is a good thing for business, pushing companies to innovate and improve. But to take advantage of that pressure and enhance your business, you have to gain a complete understanding of both current and potential competitors. That calls for some comprehensive … Read more
If email marketing is an art, it’s probably something like this Salvador Dalí: What are the similarities? Well, let’s think about it. This painting tells a big story, which every marketing email needs to do, too. It’s eye-catching like a good email subject line and interesting like a fantastic first-line hook. But perhaps most importantly, … Read more