Every day, there are more than 7 billion searches on Google globally, which equals over 80,000 online searches every second. Can you imagine the impact on your sales if you can attract even a fraction of that traffic? Outsourcing search engine optimization has helped businesses of every size, in every industry, do exactly that. The … Read more
At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right? Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. Maybe that … Read more
ChatGPT is not every marketer’s best friend, but everyone in the industry is ChatGPT-curious. If you haven’t yet opened OpenAI’s most viral product, I’d bet you’ve at least thought about it. ChatGPT can be a really useful tool — if you know how to wield it well. But haphazardly or half-heartedly carrying out marketing tasks … Read more
While Facebook may not be looked at as new and exciting, it’s reigned supreme in numbers and longevity for years. In fact, this platform had the largest global reach, with 3.07 billion monthly active users worldwide. To put this number in perspective, YouTube had 2.5 billion users and other top apps like Instagram (2 billion), … Read more
“Just Do It.” Three words in, and you already know I’m talking about Nike. I bet you’re even picturing the iconic “Swoosh” emblem in your head. In marketing, that’s what we call a powerful brand identity. From slogans to logos and all in between, the Nike marketing strategy elevated a once-struggling shoe company to one … Read more
Social media marketing is like the pearly gates of a world where you get paid to be creative, share ideas and make people laugh (or cry, depending on the strategy). But unlike winning your way into Willy Wonka’s factory, this golden ticket isn’t handed to you in a candy bar; you’ll find it wrapped up … Read more
Most small businesses, including dental practices, rely on a solid digital presence to reach potential clients — even locally. According to Google, almost half of all mobile searches relate to location. Your dental clinic must rank high in local search results for patients to find you. Fortunately, getting online marketing help from one of the … Read more
No one can deny that SEO is essential for driving website traffic and boosting visibility online. While keywords and content often take center stage, your site’s technical setup—such as WordPress permalink settings—can significantly impact your rankings. This guide provides step-by-step instructions for setting up the correct WordPress permalink settings, helping you make informed decisions whether … Read more
Your target audience is at the heart of all your content marketing efforts, which means the CRM (customer relationship management) system you use to keep track of all your customer data is vital to keep the blood flowing. In marketing terms, that translates into results like boosting your sales process, improving lead generation and increasing … Read more
Good SEO content is the backbone of any SEO content marketing strategy. Great content can improve your visibility in searches, generate leads, build your brand and help you form lasting relationships with customers. Learning how to write SEO content is essential. Do you know if your SEO content is any good? Simply churning out words … Read more