It’s time to level up your image game with three incredible AI tools for creating images that we personally use to make our content pop. Are you tired of the same old stock images that flood blogs and websites? You know the ones: bland, overused, and never quite right for your content. If you’re ready … Read more
Have you ever seen a YouTube ad pop up at the bottom of the video you’re playing, or a banner ad appearing at the top of the webpage you’re reading? Unless you’re using an ad-blocking application, it’s almost guaranteed you’ve encountered the Google Display Network (GDN) in action. These Google display ads are crafted to … Read more
Every writer has felt the blank-page blues. And every writer has learned to dread them. But when your team is on a deadline, nobody has time to cower in front of an empty Word document. That’s why it pays to have a content creation cheat sheet — a list of blog post topics that can … Read more
Insurance companies face scores of challenges these days, not least of which are economic uncertainty and digital transformation — making it increasingly difficult to sell potential clients on policies. However, aspects of an insurance company’s digital marketing strategy can be tailored to help them reach the right people. A lot of the challenges that today’s … Read more
Earning a Page 1 ranking is and likely always will be important, but the game has changed at the hands of artificial intelligence. AI can summarize info on the web, enrich it with a set of important TF-IDF-generated terms and send it on its way. But how do you get your novel ideas into its … Read more
Have you ever watched a squirrel or a bird foraging for resources on a cool autumn day, collecting sticks, grass, straw, acorns and leaves, then carrying them back to home base to prepare for winter? Cute, right? We humans are a little bit cute, too. From our hunter-gatherer roots, we’ve been collecting and storing berries, … Read more
Do the words “data analysis” send a shiver down your spine? I get it. However, data analysis is a huge thing for marketing. It tells you how your campaigns are performing and what you should do next to improve your pipeline. It’s the precursor to just about every decision you’ll make. Still, that doesn’t change … Read more
You probably have a good idea of what public relations (PR) is, but actually defining it can be tough. So, what exactly is public relations and how do you execute an effective PR strategy? What Is PR? Public relations involves strategic, planned communication from an organization to the public. Many organizations perform PR including multinational … Read more
Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. Studies show that 97% of people using online searches look for local businesses. This statistic emphasizes the importance of finding affordable local SEO services. Our guide can help you find a company to boost your online presence without breaking the bank. Why … Read more
5. Best Automated Search Engine Indexing Software: Google Search Console Search Console provides the most accurate and direct feedback on how your site is indexed by Google. As the official (and free) tool from Google, Search Console is one of the best SEO tools that you can use to rank higher in results. This automated … Read more