Lots of big announcements and news stories broke at the top of 2025, many of which were AI-related. If these revelations are indicative of the year to come, we could see large leaps forward in artificial intelligence in general and, subsequently, popular tools. Many of the items in this month’s round-up are large-scale, so it … Read more
Blogging: What started as a fun way to share our lives and adventures with close friends and family in the 2000s has now morphed into a content marketing juggernaut. This article will show you how we at Brafton work to maintain our successful blog and give you some tips to create your own high-quality content. … Read more
Attracting more traffic to your company’s website, and to your digital resources in general, is a common digital marketing goal. All the materials you’ve worked so hard to build won’t do you any good unless people are actively looking at them. To get serious about digital marketing and drive traffic numbers up, you need to … Read more
You read that right: 80% of companies fail to benefit from AI tools — but it’s not for the reason you might be thinking. No, it’s not that the available AI tools aren’t useful, but not all employees fully trust them. This means they’re changing or holding back in their interactions with the technology. Here, … Read more
I’m not ashamed to admit I’m a fan of Reddit. Yes, it has its fair share of problems — as does any social media platform — but it’s unique in a big way. Before I expound on that, here’s a figure that may surprise you: Reddit has about 97 million daily active users (shoutout to … Read more
What’s unconventional, creative and pulls from trends in pop culture? While this could describe the latest street fashion or drinking bone broth for breakfast, we’re talking about guerilla marketing. Not familiar with how this advertising format relates to your existing marketing strategy or how to come up with ideas for execution? Don’t sweat it! We’ve … Read more
The United States Copyright Office (USCO) receives a legion of copyright requests annually. Since generative artificial intelligence entered the scene, the office has seen increasing requests to copyright AI-generated or AI-assisted creative works. A recent report concludes that copyrightability depends on the extent of AI or human involvement in the creative process and finished product. … Read more
3. Moz: A Beginner-Friendly Keyword Research Tool Moz is one of the most beginner-friendly keyword research tools. The Moz Keyword Explorer scores the priority of keywords based on click-through rates, difficulty and volume. You can also set your own score based on the importance of a keyword. Use Moz Keyword Explorer to search for … Read more
Most small businesses, including dental practices, rely on a solid digital presence to reach potential clients — even locally. According to Google, almost half of all mobile searches relate to location. Your dental clinic must rank high in local search results for patients to find you. Fortunately, getting online marketing help from one of the … Read more
According to 65% of marketers, link-building is the most difficult part of search engine optimization. That’s because a successful long-term strategy carefully prioritizes backlink quality over quantity. Why is backlink quality still so important in SEO? Learn the reasons and discover how to start building links the right way. A Comparison of Backlinks: Quality vs. … Read more