Backlinks go by many names: inbound links, incoming links, in-links, inward links and citations. Whatever you call them, there’s no denying their importance. Consider backlinks a signal telling search engines “I have authority!” They’re a high-flying flag showing that other notable websites trust your site and consider it reputable. Why is this important? Ultimately, the … Read more
Within the ecosystem of search engine optimization, link building has firmly cemented its merit. Link outreach is a major spoke of link building’s wheel, extending its impact on broader content marketing efforts, building relevance and establishing authority in a space teeming with digital life. Yet, many outreach campaigns stumble because they fail to recognize that … Read more
If you use Google a lot, you’ve no doubt noticed how much it’s leaning into artificial intelligence. When browsing, you basically can’t avoid it even if you try. At one point, Google was even prompting users to give its new generative AI features a go. Before renaming it to AI Overviews, Google called their broad-stroke … Read more
Social media offers just about all the different content you could want. If you’re looking for inspiration for redecorating, try Pinterest. If you want to see adorable cat videos, go to TikTok (or Instagram if you’re old enough to remember the Y2K panic). If you want to know the political opinions of people you haven’t … Read more
Brand positioning is the art of crafting a memorable impression in the minds of your target audience. Achieving this creates a unique brand position and facilitates the long-term goal of influencing buying behavior. This differs from standard marketing material or promotional content about your products or services, which conveys a specific value proposition (e.g. “Toothpaste … Read more
Whether you like it or not, AI is here to stay. It’s part of almost every aspect of daily life, and that includes marketing. From AI content generators to AI writing tools, technology is reshaping how we approach content creation. Suppose you haven’t jumped on the AI train because you’re skeptical about its usefulness or … Read more
Let’s be real: Communication across cultures isn’t just about translating words; it’s about reading between the lines. Each culture has its own unspoken rules, and these subtleties can shape everything from tone to expectations in ways you might not expect. Small misunderstandings — like the level of formality in an email or a phrase you … Read more
While some marketers take winding paths into the industry, Montserrat Gutierrez found her direction early on and hasn’t looked back. From college to her first few jobs before Brafton, she’s always known how to use her skills for marketing excellence. First in graphic design and now as Brafton’s Marketing Specialist – Demand Generation, she blends … Read more
If local clientele is important for your company, you should look for ways to you can expand Google My Business reach. Over 80% of consumers rely on these listings to decide which companies to do business with. Where should you start when enhancing your Google My Business visibility? Review our top suggestions for how to … Read more
How Do You Measure a Backlink Profile? SEO tools make it easy to analyze all of your inbound links, where they come from, and which pages are bringing in the majority of your traffic. You can use free or paid SEO research tools for this: Semrush: Backlink Audit tool Moz: Domain Analysis and Link Explorer … Read more