How to get started with content measurement and reporting? Getting started with content measuring and reporting doesn’t have to be complicated. At Builtvisible, we begin by having kick-off calls with our clients to really understand what it is they want to achieve through their content. For instance, are they looking to increase conversations? Build brand awareness? … Read more
Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here … Read more
What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – … Read more
What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences. By making sure your content can be viewed in more places, you’re boosting your chances of getting noticed, and as your brand awareness goes up, so … Read more
Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work … Read more
Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve carried their tone and USPs across to this new platform, staying true to their brand and creating content that aligns with their audience’s expectations. They generally … Read more
Here’s our take on some of the other potential challenges of Gen UIs: Generative user interfaces could pose challenges for SEO, as they impact current Google guidelines around cloaking (a website purposefully showing one version of a URL/page to a search engine for ranking purposes, while showing another to its actual visitors). If Gen UI … Read more
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact include websites, mobile applications, customer support, and e-commerce platforms. The EAA applies to any … Read more
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go hand-in-hand with SEO best practices. By making content accessible to all users, you can improve SERP visibility, driving more traffic from … Read more
We all know that AI is now a steadfast tool with growing adoption rates for marketers. Such rapid innovation and increasing usage mean things can change quickly and there are lots of new revelations happening all of the time. Here, we’re rounding up some of the most important, exciting and innovative updates from the past … Read more