What is Reddit? It’s a social media platform. Right? Well actually it’s a … news site? I mean, they don’t break stories and no journalists work there. So, I guess it’s not a news site, it’s more like a news and content aggregator. Or maybe it’s … Look, Reddit is just a place people go … Read more
Did you know you’re a shark? You probably didn’t realize it, but businesses pitch you every day of the week during every bus ride or walk through town. You may not get the comfy armchairs from Shark Tank, but you decide when you’re in or out. At least, that’s what we all like to think. … Read more
This is a tired line at this point, but It’s nearly impossible to avoid AI today — especially in marketing. Our industry seems to be an early and increasingly avid adopter of AI tools. But how has artificial intelligence, specifically Gen AI, changed the way we work? And overall, is it for better or worse? … Read more
Today’s search engine optimization can feel like modern alchemy. You take raw data — keywords, backlinks and organic traffic trends — and turn it into a recipe for marketing gold. The difference between you and a medieval alchemist is that you don’t have to come up with the perfect recipe on your own, which means … Read more
The November 2024 Core Update has officially wrapped, and it’s clear this one brought a much-needed breather for SEO professionals. Compared to the chaos of Google’s August 2024 Core Update, November’s changes felt like a gentle nudge rather than a seismic shift. But don’t let its mild reputation fool you — this update still holds … Read more
Editor’s Note: This article will be updated regularly. Last updated on April 26, 2024. The Google search algorithm is a highly sophisticated system that helps millions of people around the world find the information they’re looking for in a matter of seconds. Although each search happens in an instant, there’s a lot going on behind … Read more
Even if you weren’t screaming at the movie screen on the opening night of “Avengers: Infinity War” or “Avengers: Endgame” (like I was), you’ve probably seen the infamous Infinity Gauntlet. It’s a huge golden glove given infinite power by six magical Infinity Stones. Yep, that’s the one. But did you know that you, a digital … Read more
Artificial intelligence adoption is at an all-time high. Generative AI, in particular, surged from a 33% adoption rate in 2023 to 65% in 2024 and continues to rise. There are myriad ways to use Gen AI, from content creation to data processing. However, the most commonly reported functions of the technology by businesses that have … Read more
3. Use 301 Redirects Often, the page still exists. You just need to send the traffic to the correct URL. One solution to the issue is a 301 redirect. The 301 redirect automatically forwards visitors from the old page to a new page. Consequently, the new page still gets the necessary page ranking metrics that … Read more
What is conversion copy? Conversion copy is copy that’s designed to encourage users to take a specific action right there and then, i.e. to convert. For e-commerce sites, this action might be clicking a ‘buy now’ button or adding a product to an online shopping cart. However, conversion can also look like filling in an … Read more