Here’s some old news: artificial intelligence for content creation. Remember when the Washington Post started using Heliograf to report on local high school football games? That was in 2017. Three years before that, the Associated Press announced how it was using Automated Insights to release quarterly earnings reports, touting that the system increased coverage with … Read more
Email marketing: The Swiss Army knife of your digital strategy. A weapon in the right hands; an awkward bottle opener in the wrong ones. Done right, your automated email campaign builds relationships, nurtures leads and converts browsers into buyers — all while you’re sipping a Rivella (If you’re going to use a Swiss Army knife, … Read more
Data, am I right? No, really. Data and information are everything these days. We’re no strangers to that idea thanks to marketing analytics. There’s not an earthly second that goes by where someone or something isn’t collecting or analyzing data and information. It drives nearly every decision that businesses make and even helps customers decide … Read more
There’s a famous quote often attributed to the ancient Chinese philosopher Laozi (AKA Lao Tzu) that translates to: “When you are content to be simply yourself and don’t compare or compete, everyone will respect you.” It’s good advice. …Unless, of course, you’re a business owner or marketer and another company is stealing all the customers. … Read more
The Best SEO Consultants for Law Firms in 2025 Take a deeper dive into the top-ranked lawyer SEO consulting services. Compare advantages and make a wise decision for your needs. 1. LawRank As the name suggests, LawRank focuses primarily on providing SEO and advertising services for lawyers and law firms. It has an excellent reputation … Read more
What We’re Seeing Despite the initial excitement surrounding AI-generated content, AI written content by default lacks EEAT (Expertise, Authoritativeness, Trustworthiness) compliance. Audiences are pushing back on low-quality outputs in search results and Google is taking a stricter stance, with some experts even predicting an “AI winter”. Economic pressures and the cost-of-living crisis are prompting consumers … Read more
You know you need high-quality content on your site to be competitive, but you don’t necessarily have the time, resources or know-how to get your site to where it needs to be. If you hire a content marketing agency, you should expect to have a full team of strategists and producers. However, at the helm … Read more
A fairly obscure 16th Century playwright once wrote, “a rose by another name would smell as sweet.” (OK, so it was Shakespeare.) In other words, things retain their inherent sense of being, regardless of what you call them. With all due respect to the Bard, that mindset doesn’t really fly in the world of marketing. … Read more
Just one week after Google’s November algorithm wrapped up, the search giant launched another core algorithm update. It’ll take up to 2 weeks to roll out, but then again, that’s what Google said in November before taking 23 days, 13 hours to complete the update. While many presumed that would be the final update of … Read more
How Many Backlinks Can You Safely Add Per Month? If you’re worried about getting a Google penalty because of too many backlinks, let us put your mind at ease. That’s not going to happen — at least if you’re following link-building best practices. Link Velocity Common Misconceptions Link velocity is how quickly your website gains … Read more