If you own a business—whether it’s a small startup or a well-established brand—you might be wondering how SEO helps your business and if it’s worth the investment. Spoiler alert: It is. SEO isn’t just a buzzword; it’s the secret sauce that gets your business in front of the right people at the right time. Let’s … Read more
When you’re a content marketer, creator or writer of any sort, people begin to make assumptions. Content creation comes easily to you, that’s why you’re in it! You’re oozing with creativity all. the. time. and you just cannot keep it in! Right? … Right? While the good days can be really good — where you … Read more
Some businesses have found success with hardly any marketing at all. Others have found success with subtlety, launching guerilla marketing campaigns to create buzz. Many different marketing ideas have merit, but one nearly universal rule is this: If you want people to know your product exists, you should tell them about it. The new product … Read more
The real estate market has had the same goal forever: buying and selling homes. But, how this is accomplished has shifted exponentially. Gone are the days when putting a sign in a home’s yard would be enough. Real estate companies must create and maintain a strong marketing strategy to remain on top. But what exactly … Read more
Contrary to what the luddites of advertisement would like you to believe, email marketing isn’t dead — it’s just smarter now. Thanks to artificial intelligence (AI), you can now rely on data-driven machines to turn each individual email marketing campaign into a personalized masterpiece. No guesswork. Almost no manual labor. AI technology is changing how … Read more
Google recently rolled out a change that could make a big difference in how mobile searchers experience your site in the SERPs. In line with Google Search updates, this one is all about streamlining the visible URL element on mobile devices. Here’s what you need to know and why it matters for your SEO strategy. … Read more
Marketers must navigate a whole world of digital tools and content best practices — and now, AI. While some stick with what’s comfortable, others rise to the occasion, learning new ways to curate high-performing work. This is Chad Hetherington’s approach, anyway. Never shying away from a challenge, he’s used his curiosity and talent to blaze … Read more
To the chagrin of many users who rely on Google Analytics for valuable insights into their website’s performance, Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. This change has left some wondering how to achieve the same level of detailed analysis and user interaction tracking they were … Read more
For context, NASA estimates that there are 250 billion stars in the Milky Way galaxy. The scale of the internet is best described as cosmic. For both large enterprises and small businesses, the internet’s vastness presents opportunities and challenges in attracting organic traffic. If the internet is its own universe, Google is its most prolific … Read more
Are Duplicate Images Bad for SEO? Duplicate images are not necessarily bad for SEO as long as you follow best practices and don’t overuse them. If you don’t apply those best practices, search engine bots could perceive your site as having duplicate content, which hurts your rankings. Whenever practical, use original images on your site. … Read more